6 Reasons You Should Use Facebook Advertising (Facebook Advertising Mastery Review) 19

Facebook Advertising Mastery Review

It’s been years since Mark Zuckerberg came up with the brilliant idea of Facebook. It was not the first social platform out there but it definitely is one that buried a couple of its predecessors and evolved into the largest that we know and use today.

Facebook had over 1.65 billion users in the first quarter of 2016 and is rightfully called the king of social media. This is definitely not a number to be sneezed at and I think that all businesses, both small and large, have to establish their presence there and leverage Facebook to their advantage – the potential is just too huge for you to be ignoring it!

Except being the largest social network out there, there are some other benefits to advertising on Facebook, which I’ll gladly share with you here.

1. The amount of time people spend on Facebook

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But really, people spend ridiculous amounts of time on social media sites and Facebook reigns supreme there. I’m starting from myself here. If I would ditch Facebook totally and invest that time into something worthwhile, I’m guessing that I could earn another reasonable paycheck.

In just one measly minute, people like over 4 million posts on Facebook! There are over 40 million business pages but sadly just little over 2 million active advertisers who keep at it consistently.

There is definitely an opportunity there for savvy businessmen to exploit. Make sure you’re one of them.

2. You shouldn’t count on organic reach

facebook advertising mastery review

 

Sadly, Facebook has done a lot of tinkering with how they show stuff to people who like your page. Of course, this was done to improve user experience but essentially means that a whole bunch of your status updates go completely unnoticed.

Facebook Ads bypass this and serve your ads to your target audience. Not only will you be reaching new users but you will be re-engaging those who you might have thought lost because so much time has passed since they’ve visited your page and interacted with you.

3. Ads do get shared

Facebook Advertising Mastery Review

If you have a good ad there is a chance it’s going to get picked up by an influencer. One good share is all you actually need and it has the potential of being a game-changer.

4. Excellent targeting

Facebook advertising mastery review

Facebook has way better targeting than Google. There is no question about it. This is because we give Facebook so much in terms of information – things that Google is rarely privy to.

These are just some of the unorthodox ways you can target your ads:

– Targeting based on interests and likes
– Life-event targeting
– Recent behavior targeting
– Connection targeting

5. Call buttons add simplicity to the whole thing

Facebook Advertising Mastery Reviews

The fact that you can now call a business directly from their Facebook ad (for local awareness ads) makes the whole thing beautifully simple, especially since over half of Facebook users access it daily over their mobile phones.

The arduous process of capturing a lead, warming it up, and converting it into a sale just got a lot easier. The only thing you need is proper targeting and an irresistible ad and you’re set!

6. Facebook ads are simple and easily managed

Facebook Advertising Mastery reviews

They are only complicated because you never gave them a time of day and took a bit of time to figure them out. Remember, Google ads were just as complicated for everyone at the beginning!

Tools such as Facebook Ads iOS App, Grid Tool, and Social Ads Tool make it easy to manage and create your Facebook ads and even test them to see which one will work the best.

Of course, all of this is probably much easier said than done – at least, this is what you and majority of people are thinking. In truth, becoming a pretty good Facebook advertiser is relatively easy but it is going to take a bit of time.

If you want a shortcut to success then I’d definitely recommend checking out FB Advertising Mastery – an online training course from Michelle and Bill Pescosolido.

They are Facebook advertisers with years of experience and they’ve literally written a book on Facebook advertising. Their course details all the pitfalls and mistakes marketers face when dealing with this social network and how to avoid them and save yourself from wasting valuable time. I found the course to be riveting and insightful – and definitely worth the affordable price tag it comes with!

How to Supercharge Your Facebook Advertising Efforts in Under a Day!

  • http://www.awazieikechi.com/ Awazie ikechi

    Hi Abe

    So true and thanks for giving us the reason to go with Facebook ads. All that you have shared is true and it is amazing how accurate facebook is when it comes to a target audience.

    Thanks for sharing. Take Care

    • http://multiplestreammktg.com Abe Cherian

      Absolutely! Thanks Awazie.

  • http://www.sueblimely.com Sue Bride

    I’m about to set up some ads for an Australian niche shopping site. I’m hoping because I can closely drill down the audience that I’ll have success. Your talk of excellent targeting is encouraging. Thanks Abe.

    • http://multiplestreammktg.com Abe Cherian

      Yep, facebook probably has the best targeting options. But I love google ads also because they are searching for it. Thanks Sue!

  • http://www.donnamerrilltribe.com/ Donna Merrill

    Hi Abe,

    I love to market on Facebook! I have been doing it for a while, and since then, had very good success. The targeting feature is the best. I have several types of targets and it can be so fine tuned, and so easily done…it is great. Plus, it’s cost effective too.

    Once you get into the swing of it, it is difficult to stop lol.

    -Donna

    • http://multiplestreammktg.com Abe Cherian

      That’s great Donna! Very few people have success with facebook ads and you are one of them! That’s awesome!

  • Chery Schmidt

    Hello Abe! I have never set up a Facebook ad before nor would I even know where to begin. Perhaps this course is something I should look into.

    Great review my friend.
    Thanks
    Chery :))

    • Henry Hwang

      Hello, Chery! Great, I had brough a book from my Online mentor, that call ‘How to ads on FB” but I have no ads yet! I think it is time for me to Ads, to promote my Primary Business, I had enrolled that Antiaging Company–Jeunesse Global- more and more are talking about Jeunesse in this day in the world!

      Move on
      Stay Awesome Henry :)

    • http://multiplestreammedia.com Abe Cherian

      Thank you Chery!

  • http://workwithjoanharrington.com/ Joan Harrington

    Hi Abe :)
    Facebook ads is something I want to learn as it does work! Thanks for sharing the reasons why you should utilize FB ads makes sense to learn for your business :)

    • http://multiplestreammedia.com Abe Cherian

      A good place to start would be an easy FB Ads basic course. Thanks for your feedback Joan!

  • http://davidmerrill101.com/ David Merrill 101

    I agree, Abe, that FB ads are probably the simplest PPC to do.
    There was a time when you needed to be a metrics expert to run ads like this, but FB has made it so simple.
    One of the things I need to explore more is “retargeting”… I just never seem to get around putting the pesky little pixels everywhere, but it must be worth the effort.

    • http://multiplestreammedia.com Abe Cherian

      FB has made it simpler. What do you use for retargeting now?

  • http://barrieevansmarketing.com/ Barrie Evans

    Having used Facebook ads briefly, i can see the power of them. I didn’t have the most effective campaign, but with some focus and effort I know that can change. Thanks for this great info.

    • http://multiplestreammedia.com Abe Cherian

      Absolutely, focus on one promotional method. Thanks for your feedback Barrie!

  • Karthigan Srinivasan

    Nice post, Abe! I am currently part of a few personal finance Facebook groups. My blog has benefited joining these communities in terms of driving traffic to my site. I have not used the advertising services from Facebook yet. You given a lot of reasons – I will be checking them out.

    • http://multiplestreammedia.com Abe Cherian

      Hi Karthigan, love your domain.. :-) stretchadime.com! Let me know if you need any help! Thanks for your feedback!

  • drericagoodstone

    Hi Abe, I have used Facebook ads and did not get immediate financial gain, but I did get more people opting in and a lot more people seeing what I’m offering. Sometimes it is difficult to measure the results because people have to see your ads and promos and other stuff. often many times, before they actually purchase.

    • http://multiplestreammedia.com Abe Cherian

      Yes, Facebook Ads is totally different from other networks but it does give a lot more targeting options. It’s tricky when you start and will need to spend some money to initially test. FB gives measuring tools such as conversions and ad extensions. Thanks for your feedback Dr. Erica!